A software as a service (SaaS) vendor facing market-share losses sought the assistance of Mulsanne to investigate and identify the key business drivers behind the situation.
Client Background:
Challenges Faced:
After conducting a thorough examination into the competitor’s leadership team, Mulsanne recommended hiring their Global Sales and Product Lead. This strategic decision aimed to enhance the company’s competitive position, address market challenges, and drive growth in the face of tough competition.
Solution
Provided:
By leveraging the expertise and experience of the new Global Sales and Product Lead, the SaaS vendor aimed to revive its market standing and secure a stronger position in the industry.